Sharethrough is a native advertising exchange platform for publishers, app developers, and advertisers aiming to create meaningful content for the web. As the company grew its position in the native ad space, Sharethrough needed a new brand expression to reflect its maturity. Our team went through a creative refresh and developed a design system to align with the companies growth while retaining its core values.
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As a senior designer, I worked closely with our Design Manager to develop our brand system. This includes the creation of: designs, photography, illustration, and motion graphics materials.
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Design Manager: Justin Chuan
Senior Designer: Matt Domina
Photographed our employees for marketing campaigns
Designed brand guidelines for web
Designed responsive case studies for web
Designed print materials - Adweek magazine and infographics
Designed and animated videos for events and marketing
Illustrated iconography