Sharethrough
My Role
Design Lead & Art Direction
Sharethrough is a native advertising exchange platform for publishers, app developers, and advertisers aiming to create meaningful content for the web.
Sharethrough was repositioning itself, moving from an editorial-style advertising company to a native ad technology platform, and needed a visual identity that reflected that shift. The existing brand still read as a media and marketing company; it didn't communicate the technical, platform-driven business Sharethrough was becoming.
Working closely with our creative director, I helped establish the brand's new visual expression and built out the system across illustration, iconography, color, logo, and photography, translating a technical, platform-driven identity into every touchpoint. Working alongside a small, tight creative team, we presented the new direction directly to founders and senior leadership, and the system that followed carried across web, print, OOH, social, and events.
